Adobe is a worldwide renowned name which practically stands for quality photo and video editing software. It is however its freebie, Flash, that is used most extensively. We are actually depending on Flash technology when we view videos on a lot of websites and web servers.

Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.

This extension is beneficial to the users as they can enjoy the same videos not only on their PCs or phones but also on TV screens. As Adobe CEO Shantanu Narayen expected, televisions and set top boxes which support the Flash format may probably be launched into the US market at a later time in 2009.

“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go,” said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.

Apart from the users, Adobe benefits the most from the extension. In 2008, Adobe reported an income of $871.8 million and a revenue of $3.6 million. It is making a huge profit from Flash by selling Flash application building software as well as video building software to media creators. It is not surprising that Flash can be found on nearly all computers and Flash users watch 80% of web videos by using this technology.

Microsoft, who is determined to fight for its share in this particular market, launches Silverlight. Microsoft argued that Silverlight should be a better choice compared to Flash when it comes to HD 1080p video contents.

Brad Becker from Microsoft, who is also a former Adobe executive emphasized the importance of HD capability. Every standard video to be played on TV would call for that in its form format. “I can’t imagine what could be more important on a television than high video quality.”

Adobe Flash, having almost no direct competitor for years, finally faces some challenges as Microsoft joins the competition of bridging the gap between computers and televisions with the introduction of Silverlight.

Adobe, which is famous for its image and video editing softwares, is also the company that offers the Flash technology. Flash is utilized in millions of websites and it is the technology that enables videos to be viewed online.

According to New York Times, Adobe is going to make an announcement at the upcoming National Association of Broadcasters convention which would be held in Las Vegas, announcing that Flash would soon be extended to televisions.

Shantanu Narayen, the CEO of Adobe, said that TV sets and top boxes that support Flash would be available on the US market later this year (2009). With the introduction of Flash, users would be able to view the same videos on their TV screens, computers and phones.

“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go,” said Disney CTO Bud Albers on one occasion. Disney is fully supportive on this advancement of Flash technology.

Flash is Adobe’s most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.

Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.

Microsoft commented that HD capability would become the mainstream format for videos in the future. Brad Becker from Microsoft (who is a former executive of Adobe) said he “can’t imagine what could be more important on a television than high video quality.”

Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.

Flash technology is a free software provided by Adobe which is famous for its software specialized in photo and video editing. Countless websites are using this technology to let their users watch videos online.

According to a report in the New York Times, Adobe is expanding Flash to the television (TV) screen and this piece of news will soon be revealed by Adobe at the National Association of Broadcasters convention in Las Vegas.

Users will no longer be restricted to viewing videos on the PC and phones. It will be possible to watch the same videos on TV screens once flash technology is TV-compatible. Later in 2009, you should be able to find TVs and set top boxes which support the Flash format on shelf racks in the US, as Adobe CEO Shantanu Narayen predicted.

Bud Albers, the CTO of Disney, said that his company supports the idea of extending Flash to televisions. He commented that “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”

Adobe generates huge profits by selling softwares for Flash. It is estimated that 98% of all computers are installed with Flash and 80% of the videos online are viewed with Flash. Thanks to these impressive figures, Adobe reported a revenue of $3.5 billion, with net income being $871.8 million.

Microsoft, who is determined to fight for its share in this particular market, launches Silverlight. Microsoft argued that Silverlight should be a better choice compared to Flash when it comes to HD 1080p video contents.

Brad Becker from Microsoft, who is also a former Adobe executive emphasized the importance of HD capability. Every standard video to be played on TV would call for that in its form format. “I can’t imagine what could be more important on a television than high video quality.”

Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.